What’s higher than one hyperlink in your bio? Two? How about three? Threads is now permitting customers so as to add a number of hyperlinks to their bios, outnumbering the quantity of hyperlinks X, previously Twitter, permits individuals so as to add to their very own profiles.
Meta introduced the brand new characteristic to Threads in a press launch on Thursday, saying customers will be capable of add as much as 5 hyperlinks onto their bio. For content material creators, this implies they will add hyperlinks to their podcasts, YouTube channels, Twitch channels, TikTok web page, newsletters, articles, and extra in order that their followers can interact with their content material outdoors of Threads.

Along with having extra hyperlinks on their bios than the one hyperlink X allots, Meta is launching a weekly recap characteristic inside Insights to offer customers a abstract of how their hyperlinks have carried out week after week. In different phrases, they’ll be capable of see how many individuals clicked on the hyperlinks no matter whether or not they shared these hyperlinks of their bios or of their posts. They’ll additionally be capable of evaluate what number of posts they shared from one week to the subsequent, whole views they garnered, new follower depend, and obtain recommendations on method for the way they will higher leverage their platform to attach with the neighborhood their platform relies on.
Meta including the power for Threads customers so as to add multiple hyperlink to their profiles comes practically two months after the platform added a characteristic that enables customers so as to add as a lot as 10 matters to their profiles. The concept behind the matters characteristic on the time was to spice up discovery of different individuals and content material creators who share the identical pursuits as they do. They may additionally tag matters to their posts in order that when different customers click on on them, they’re taken to a feed of different customers speaking about the identical factor.