A examine by Censuswide, commissioned by Virgin Media O2, reveals that the common family has £218 price of unused cell phones. Regardless of this untapped worth, just one in 10 folks have traded in a tool over the previous 5 years.
Virgin Media O2 is urging households to recycle their outdated smartphones via O2 Recycle, highlighting the advantages for each private funds and the atmosphere.
Key findings from the analysis embody:
Lack of Consciousness: 10 million folks don’t know their outdated tech could possibly be changed into money.
Uncertainty About Recycling: 35% of individuals don’t know the place to commerce of their gadgets.
Misconceptions About Disposal: Almost 1 / 4 (24%) consider throwing away outdated telephones in a basic bin, native tip, or skip is accountable disposal.
Generational attitudes additionally fluctuate considerably: Six in 10 Millenials describe themselves as eco-conscious. Fewer than half Gen Z really feel the identical, and solely eight per cent have recycled a cell phone prior to now 5 years.
“With greater than £218 in untapped worth per family and solely a fraction of Brits recycling their smartphones, Virgin Media O2 hopes to drive a shift in attitudes, making recycling each a monetary and environmental win for the nation,” the community stated.