Dell’s 2025 kicked off with a critical New Yr’s decision: to reset its total model id. New Dell computer systems will give attention to the “Dell” identify and remove its well-known sub-brands XPS, Inspiron, Precision, and Latitude.
Dell’s objective? It hopes that this modification will make shopping for selections simpler for newcomers to the Dell model. And it would. However the droves of longtime Dell followers should stand up to hurry with what’s what.
Every of Dell’s laptop computer and desktop product traces will now fall into less complicated classes generally known as “Dell,” “Dell Professional,” and “Dell Professional Max.” These new names embody each Dell PC line you knew from years previous. (One exception: Dell has no plans to drop the Alienware branding on its gaming merchandise.) I am going to clarify beneath how the XPS and Latitude fashions of previous (and every thing else) match beneath these new model umbrellas.
Dell’s newly branded merchandise are being launched in staggered trend this yr. First up have been the Dell Professional 13, Dell Professional 14 Plus, Dell Professional 14 Premium, and Dell Professional 16 Plus enterprise laptops. These have been adopted by the Dell Plus client laptop computer line, which launched in February. Dell hasn’t but issued pricing or launch timing for the successor to its XPS line, Dell Premium.
With Dell’s new computer systems adopting all these totally different names, here is how one can inform them aside in 2025.
The New Dell Tiers: Similar Look, Similar Really feel, New Names
Earlier than discussing the brand new Dell, Dell Professional, and Dell Professional Max—the overarching household names that Dell is adopting—it’s vital to notice that every one is additional divided into tiers denoting options and efficiency expectations. These are “Base” (which is not going to seem on the packaging, however quite simply as plain previous “Dell”), “Dell Plus,” and “Dell Premium.” Here is a line-by-line clarification of how the brand new household names and tiers work together…
Unlearning Inspiron and XPS: Meet Dell Base, Plus, and Premium
The straight-up Dell laptops of 2025 would be the similar Dell Inspiron finances laptops and desktops you might have identified for years. These are thought of the Base tier of Dell PCs, although once more, you’ll not see the phrase “Base” on any packaging or promotional supplies.
That is the Dell 16 Plus 2-in-1, which was an Inspiron Plus 2-in-1 final yr. (Credit score: Joseph Maldonado)
Subsequent up the stack is Dell Plus, which would be the equal of the Inspiron Plus laptops we’ve gotten to know over the previous few years. These embody normal clamshells and, in some fashions, 2-in-1 laptops. Once you see them in shops and procuring on-line, these will certainly comprise the phrase “Plus” within the identify.
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Lastly, the Dell Premium identify will change the storied XPS, maybe Dell’s best-known model identify subsequent to Latitude. This new, extra simple identify will seem when in search of Dell’s highest-end ultraportable laptops and modern desktops.
From “Dell XPS” to “Dell Premium”: See? Even the keyboard and seamless touchpad are, to this point, unchanged. Only a new identify. (Credit score: Joseph Maldonado)
New Industrial Fashions: Latitude and Precision Are Now Professional and Professional Max
Transferring on to Dell’s professional-grade traces of PCs, the naming conventions are less complicated. The brand new Dell Professional line covers all the firm’s former Latitude business-PC merchandise. The Base, Plus, and Premium tiers additionally apply right here; they may equate, respectively, to the older, extra esoteric 3000, 5000, and 7000 classifications that Dell used to make use of, denoting higher options and efficiency as you climb the stack.
Dell’s Professional 14 Premium was once a Latitude 7000 sequence. (Credit score: Joseph Maldonado)
The identical applies to the brand new Dell Professional Max identify, which replaces the Precision workstation identify you’ll have grown used to for the previous few a long time. These fashions can even comply with the identical tiered naming conventions instead of the quantity values (the previous 3000 to 7000 giving method to Base, Plus, and Premium) that beforehand denoted the degrees of options and efficiency. For example, a “straight” Dell Professional Max is not going to have as many options, or as excessive a efficiency ceiling, as a Dell Professional Max Plus.
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After all, all of the merchandise launched beneath these new household names may have up to date internals, notably new silicon choices from AMD, Intel, and Qualcomm. All three main PC chipmakers have new processors in retailer for the yr, centered on boosting effectivity and AI efficiency, with Qualcomm primarily focusing on laptops.
The Dell Professional Rugged 14 was once a 14-inch Latitude Rugged mannequin. (Credit score: Joseph Maldonado)
The Takeaway for Dell’s 2025
Given the more and more aggressive local weather within the PC market, Dell’s resolution to simplify its product branding is comprehensible, particularly as Apple continues to problem the main x86-based chipmakers on efficiency with its M3- and M4-series chips. The necessity to cut back friction on the highway to a PC buy is stronger than ever.
To make sure, it will require returning clients (to not point out frequent enterprise patrons) to double-check that they’re shopping for the Dell laptop computer or desktop they really need, versus what these PCs have been referred to as a yr in the past. And, sure, Dell was arguably among the many least egregious offenders when it got here to esoteric product names (taking a look at you, Acer and Asus).
Regardless of the product line, all Dell laptops will proceed to say simply “Dell” on the lid. (Credit score: Joseph Maldonado)
Nevertheless, for individuals who might know the Dell identify however not know Dell’s PCs intimately, or for youthful customers much less acquainted with the model, this rebranding ought to make the buying course of smoother and provides a greater up-front thought of the anticipated out-of-box expertise.
After all, Dell’s final objective is to develop its PC market share, and decreasing ambiguity is a fantastic manner to do this. In the end, nevertheless, success will depend upon the standard of Dell’s new PC merchandise, no matter they’re referred to as. And that can solely bear out in completely examined critiques. Keep tuned to PCMag for these all through the brand new yr.
Dell’s New Laptop Names Defined: Say Goodbye to XPS, Latitude, and All of the Relaxation
About Joe Osborne
Deputy Managing Editor, {Hardware}
