Know-how model Nothing has introduced a partnership with audio consultants Kef, and stated it’s already laborious at work on co-developed merchandise collectively. Nothing is greatest identified for its smartphones as of late, however its first ever product was the Nothing Ear 1 earbuds, and it has continued to construct and diversify the road ever since.
Nevertheless, Nothing has better ambitions in audio and it’s with Kef it intends to make plans for an growth into new audio classes a actuality. Kef has been constructing audio merchandise for greater than 60 years. Andrew Freshwater, Nothing’s head of good merchandise stated:
“By combining Kef’s many years of experience with our design-led method to know-how, we’re laying the groundwork for a brand new normal in on a regular basis listening. Our merchandise launching later this yr mark the start of an thrilling new chapter of our collaboration and the way forward for Nothing Audio.”
If that wasn’t fascinating sufficient, Kef’s Grace Lo, head of worldwide advertising, added:
“This partnership permits us to carry our acoustic heritage right into a contemporary context, working with a model that shares our dedication to innovation, high quality, and design. Collectively, we’re getting down to redefine what premium audio can feel and look like for the subsequent era.”
There’s no laborious details about the merchandise Nothing and Kef are designing collectively, other than the press launch stating “a number of acoustically co-developed merchandise” are already in progress, with additional particulars anticipated to be shared within the coming months. Nothing’s final audio product releases had been the Nothing Ear (a) in April 2024, together with a collection of recent earbuds in its CMF by Nothing vary in April 2025.
It’s additionally cheap to suppose Nothing and Kef may go collectively on future smartphone releases, tuning the audio system and the audio for greater high quality sound. Asus and Dirac have proved nice sound can come from a smartphone with the ROG Cellphone 9 Professional, however few others have exploited cell audio in the identical means, leaving a possibility for Nothing and Kef past the brand new audio merchandise it has deliberate.