Nintendo has launched the primary industrial for the Swap 2, and it’s an enormous throwback to the 90s. The advert, that includes Hollywood actor Paul Rudd—the star of Ant-Man and Avengers: Endgame—recreates the unique 1991 industrial for the Tremendous Nintendo Leisure System (SNES), which starred a younger Rudd.
Now 56, the actor seems within the new Swap 2 industrial sporting the identical coiffure and outfit he wore again in 1991. However this time, as an alternative of thrusting a SNES cartridge into the console, he locations the Swap 2 into its docking station.
The US-bound industrial highlights a number of new options of the Swap 2, together with the up to date Pleasure-Cons, a built-in digicam, and the social “C” GameChat button. In fact, it additionally showcases Mario Kart World, the flagship recreation for Nintendo’s next-gen console.
The homage to the SNES advert is heavy on nostalgia, and the connection between previous and current feels natural—not compelled. The trailer ends with Rudd saying, “It’s good enjoying with energy, however that is higher as a result of now we’re enjoying collectively—tremendous collectively,” as a fog machine and fan add a dramatic aptitude harking back to the unique 90s advert.
Apparently, the industrial makes use of the identical sound results and music because the 1991 model, immediately transporting viewers again to that period. Alongside the brand new Swap 2 advert, Nintendo has additionally uploaded the unique 1991 SNES industrial for comparability.
This isn’t the primary time Nintendo has tapped into nostalgia. In truth, the corporate has persistently discovered the candy spot between retro enchantment and fashionable innovation, reaching solely new generations by means of its video games and consoles.
The Swap 2 goes on sale on June 5 for $450—a $150 worth leap from the unique Swap, which launched eight years in the past at $300. Preorders have been initially slated to start on April 9, however on April 4, Nintendo introduced that preorders can be delayed within the US “in an effort to assess the potential impression of tariffs and evolving market situations.” The corporate later confirmed that preorders would start on April 24 at main retailers akin to Greatest Purchase and Goal, with the console’s worth remaining unchanged.
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Nevertheless, Nintendo is elevating the costs of virtually all Swap 2 equipment by $5 “because of modifications in market situations”—a reference to the Trump administration’s tariff insurance policies.
The Swap 2 might not look drastically completely different from the unique Swap, nevertheless it represents a significant improve. It encompasses a bigger 8-inch show with a 120Hz HDR-capable LCD panel, a a lot quicker customized Nvidia processor, redesigned Pleasure-Con controllers (which will also be used as a mouse) that connect magnetically to the console, and a powerful lineup of unique video games obtainable solely on the Swap 2.
Nintendo can even be charging extra for its video games, with Mario Kart World launching at a better $80 worth level.
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