Properly, whouda thunk it. A prime Apple govt positing the concept that in 10 years from now, the iPhone — your loved one iPhone (except you’ve a beloved Android telephone, that’s) — might now not exist.
Earlier than your head explodes on the mere considered Apple abandoning the iPhone in 10 years’ time, there’s additionally an opportunity that in 2035 there will be an iPhone 27, or no matter’s Apple’s calling it by then.
So, why precisely did Apple’s senior vp of companies, Eddy Cue, make such a stunning remark?
Cue made the comment on Wednesday on the Google Search antitrust treatments trial, sharing his ideas on how synthetic intelligence (AI) may in the future revolutionize the tech sector.
The manager mentioned that know-how is creating at such a clip that it’s attainable individuals shall be utilizing solely completely different devices within the not-too-distant future.
“You might not want an iPhone 10 years from now, as loopy because it sounds,” Cue mentioned in broadly reported feedback, including: “The one method you really have true competitors is when you’ve know-how shifts. Expertise shifts create these alternatives. AI is a brand new know-how shift, and it’s creating new alternatives for brand spanking new entrants.”
The Apple govt was basically suggesting that as AI turns into extra superior, new kinds of units or interfaces — similar to wearables, combined actuality headsets, or ambient AI assistants — from new trade gamers may exchange the smartphone as our foremost method of interacting with know-how.
Cue’s feedback mirror Apple’s consciousness that no product, not even the iPhone, is resistant to being changed by new improvements pushed by transformational know-how like AI.
However may Apple actually ditch the iPhone? Bear in mind when the iPod first got here out in 2001 and the way on the time everybody thought it was the be-all and end-all so far as listening to music on the go was involved. Properly, Apple dropped it as new know-how led to the creation of the iPhone, though in fact there was a crossover interval.
The tech big has bought greater than 2.6 billion iPhones globally since its launch in 2007, with whole income for its most profitable product ever exceeding an astonishing $1.5 trillion. With that in thoughts, t’s onerous to think about Apple asserting the tip of the iPhone. However because it’s inconceivable to know what new tech is coming our method, it’s definitely throughout the realm of chance. Watch this area.
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