As of 2009, the king of technology and home appliances is still the king of computers in general, especially laptops, as smartphones will not be completely overwhelming anytime soon and smartwatches are another futuristic experience that it can offer. Fleeting glory.
In this sense, Windows has established itself as a desktop operating system with a market share of more than 95%. Computing is the business of Microsoft and macOS (later Mac OS X) and Linux is limited to the crumbs left by the old men. Ten years later, and with them, the advent of smartphones, the post-PC era (that is, it does not mean burning computers for the benefit of other devices, it only reduces their use), changing the rules of the game.
The fact that Windows has lost importance due to not following the trend of smartphones, the main device for accessing the Internet, has reduced the market share by more than 20 points between 2009 and 2021 .. By the data. From StatCounter. The computer market is still primarily the Windows market, but macOS, Linux, and Chrome OS are gaining more and more attention.
Additionally, Microsoft’s Windows business units (with the Surface line, Xbox suites, or Bing revenue) fell by only a third. Business software (Office, Dynamics) and cloud (Azure, SQL, Windows Server …) are much better.
More importantly, Windows cannot break this legacy. In 2012, I wanted to start this in Windows 8. In fact, it included a touchscreen interface in Windows 7, which was widely accepted without any changes. If the user bets, it is difficult for the user to accept sudden changes. Classic Henry Ford quote: “If I ask people what they want, they will tell me a faster horse.” Few people have embraced a destructive interface, but if there is no other interface, they will eventually assume it.
Windows has made many attempts in recent years to break its legacy: No one travels. It is a new opportunity.
In Windows 10, we’ve seen history repeat itself for the past six years. The best example is Windows 10 S, which launches with the Surface Laptop. This is another half bet that doesn’t last a year.
A similar fate ran with Windows 10 X. An ambitious and futuristic idea was scrapped a year ago, with dual displays and a return to focus on mobile devices.
Almost nine years after the introduction of Windows 8m, Microsoft’s operating system has evolved in many ways, but with traditional interfaces and so many visual inconsistencies, almost nine years have passed. Throughout the system with an embedded view on the screen, you can move to the next system through a simplified interface. And when there was a threat, she was interrupted before she had a chance to do anything.
And suddenly, the introduction of Windows 11
Windows 11 is going to change the rules of the game. Or rather it should be. Stop losing market share and give users a better idea of the ecosystem without a mobile platform. Support for running native Android apps can be a good starting point.
If a developer reacts by trying to convince the terms of the new Windows Store, they can use their own payment platform to keep 100% of their revenue. This is an unbeatable deal for Apple as it grows. 30% -There may also be new features that will greatly improve the user experience. And from there the ability to retain and attract users.
“This is the first release of the new era of Windows,” Nadella said after announcing Windows 11. The same release that changed Microsoft’s approach to mobile gambling after realizing there was no way around it. Suddenly, the company embraced open source and opted for cloud-based video games instead of going the route. The CEOs of Sony and Apple deny this model.